Demo workspace — sample data for Studio Lucia, a fictional hair salon in Zagreb. Competitor figures come from public posts. No provider is called and nothing is saved.

Brand kit

Tone, address and the words you never use

Formality62
PlainFormal
Warmth78
ReservedWarm
Playfulness34
StraightPlayful
Address

vi

Croatian's second person changes almost every sentence, which is why a translated caption always reads wrong. This product writes Croatian first and English from it.

Words this business does not use
jeftinonajbolji u Zagrebugarantiranočudo

Checked on every draft. A caption containing one of these does not reach review.

The rules, applied

Move the controls and a real draft rewrites against them. A guideline that cannot be applied mechanically is a guideline nobody follows.

Preview · Instagram
@studiolucia.zgZagreb
No image yet4:5

More hair in the drain in late August is common and usually seasonal. What we can do is take the weight off and stop the more

#vlasiste #njegakose #zagreb

Instagram cuts the caption at 125 characters. Everything after that is one tap away and most readers never take it.

More hair in the drain in late August is common and usually seasonal. What we can do is take the weight off and stop the

Instagram hides everything past here behind "more" — 125 characters.

breakage making it look worse. What we cannot do is diagnose it. If it has lasted more than three months, see a dermatologist first.

#vlasiste #njegakose #zagreb

283 / 2.200 characters3 / 30 hashtagsRatios: 4:5 · 1:1 · 9:16
Address

English has no vi/ti, so the equivalent is contraction. Switch the page to HR to see the grammatical version.

Register

Removes 'about', 'usually' and the rest — words that make a claim sound unsure without making it safer.

Length

Drops the closing paragraph, which is the one almost nobody reaches.

Voice match100

Nothing broken.

No model is called here. The rewrite applies this workspace's own rules, and every number above is counted from the text beside it.